Cielo is a global talent acquisition partner working with organizations around the world.
As an ongoing creative partner, I work closely with their marketing and communications teams to translate complex ideas into clear, engaging visual communications across digital, editorial, social and motion.
The Supergeneralist Campaign
Cielo’s global research explored how AI is reshaping talent acquisition and introduced the concept of the “Supergeneralist”—a new model for the future of the profession.
I developed the visual direction for the campaign, beginning with the flagship research report and extending the creative across social media, email, company-wide presentation templates and video graphics. The challenge was translating complex research, data and thought leadership into a cohesive visual system that could flex across formats while remaining distinctly Cielo.
The result was an integrated campaign that brought the research to life across internal and external channels, creating a consistent visual experience from the full report to individual campaign touchpoints.
